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Consumer Lifestyle Trends

This section looks at the biggest trends shaping people’s lives over the next 3-5 years, allowing us to better prepare for the future needs and wants of consumers and to provide a platform for future growth and innovation.

These consumer trends help us to look at things from another perspective, becoming more outward-looking and consumer driven; they encourage us to look forward, ensuring that our strategies remain proactive to the changing consumer landscape, and they act as a catalyst for new thoughts and ideas, providing inspiration for profitable growth.



Busy Lives

"I want help managing and making the most of the time I have"

As lives get ever busier and more mobile, people want smarter ways of managing their lives and maximising their time.

Health and Wellbeing

"I want to live more responsibly and make better choices that make a difference without having to compromise"

To deal with their maxed-out lives, today’s consumer has fully embraced a more holistic approach to looking after their well-being, which increasingly focuses on mind as well as body.

Keeping-It-Real

"I am looking for products and brands that have real, authentic and honest origins"

Real products, made from real ingredients, by real people are increasingly important anchors for consumers in our ever more digitalised, intangible and shifting world.

Personal Value Seekers

"I’m willing to spend money on the things that are valuable to me and am pursuing more creative ways of getting what I want"

Getting the best value for money remains a top priority for consumers, although what ‘value’ represents continues to evolve. In spite of the more favourable economic outlook, people are still paying careful attention to how the monthly pay cheque gets used – they are ready to spend, but not on any old thing.

Responsible Living

"I want to live more responsibly and make better choices that make a difference, without having to compromise"

While people remain disappointed with government efforts to tackle the world’s big social and environmental problems, a new era of optimism is emerging. People are increasingly relying on themselves and their communities to instigate positive change.

Shared Experiences

"I'm seeking experiences I can share with others, to enrich my daily life and escape life’s pressures"

Enjoyable and novel experiences continue to form moments of escapism in consumers’ lives and these experiences are increasingly geared towards sharing.

References

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